Futureproof Your Business

Critical Thinking for Critical Decisions

Red Team Thinking® gives individuals and organizations the tools they need to create winning strategies and make better decisions in today’s complex and rapidly changing world. Based on powerful techniques developed by the military and intelligence agencies, Red Team Thinking will help you and your team challenge your assumptions, pressure-test your plans, identify hidden threats, and uncover missed opportunities. Let us help you become one of the disruptors, rather than one of the disrupted.

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"Red teaming provides the specific tools and a reliable process to continuously improve your management system and business plan to adapt and thrive in our rapidly changing world."


Alan Mulally
Retired President and CEO of Ford Motor Company and Boeing Commercial Airplanes

“We don’t know what we don’t know. How can I be sure that the choices we’re making today will prove to be the right ones tomorrow?”

Red Team Thinking teaches you how to make better decisions as an individual and as an organization by providing you with the tools you need to challenge your assumptions, stress-test your strategies, and understand the ways your plans could fail so that you can make sure that they succeed.

“I know the answers I need are inside my organization, but I don’t know how to find them. How can I get people to tell me what I need to hear? How can I ensure that the best ideas win?”

Red Team Thinking helps you create a culture of innovation by teaching you and your team techniques you can use to overcome groupthink, foster open and honest communication, and ensure that the best ideas win — wherever they reside within your organization.

“We’re trying to succeed in a complex world where new threats and opportunities seem to emerge every day. How can we become one of the disruptors rather than one of the disrupted?”

Red Team Thinking arms you with powerful tools that will help you get inside your competitor’s head and see how future developments could impact your strategies and plans, allowing you to avoid hidden threats and take advantage of missed opportunities.

We wrote the book on red teaming

"Red Teaming is further proof that Bryce Hoffman is one of the great business writers and thinkers of our time. This is a book that every business and team needs to read NOW!"

Jon Gordon
Bestselling author of The Energy Bus and You Win in the Locker Room First

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