Developed by the military and intelligence agencies after 9/11, red teaming is a set of tools and techniques designed to help organizations stress-test their strategies, challenge their assumptions, and make better decisions. The red teaming arsenal also includes methods for getting at the hard truths that reside inside every group.
Based on the latest research into the science of human decision making, red teaming is a systematic approach that helps individuals and organizations overcome groupthink, cognitive bias and other threats to good decision making.
At the same time, red teaming uses contrarian thinking and critical analysis surface alternative perspectives, identify and evaluate unconsidered options, and ensure the best ideas are heard regardless of where they come from in the hierarchy.
Though it was developed by the military and intelligence agencies, red teaming works just as well for business. These are potent weapons you can use to attack groupthink and complacency head-on, before your competitors turn those weaknesses to their advantage.
That is why we created Red Team Thinking™, a hybrid approach designed to port these tools and techniques to companies and other organizations that want to leverage this revolutionary approach to solve complex problems, stress-test strategies and make better business decisions.
Red Team Thinking™ helps you think differently about your business and see how customers, competitors, and other key constituencies will react to moves you make in the marketplace — before you make them. Red teaming can also show you how to turn disruptive events to your advantage.
Red Team Thinking™ is how you stay relevant, keep ahead of your competition, and cope with an increasingly complex and uncertain world.
“Red Teaming provides the specific tools and a reliable process to continuously improve your management system and business plan to adapt and thrive in our rapidly changing world”
— ALAN MULALLY, retired president and CEO of Ford Motor Company and Boeing Commercial Airplanes
“Red teaming has sparked so many creative ideas that are directly helping our Dale Carnegie business right now.
— JOE HART, president and CEO of Dale Carnegie & Associates, Inc.