If you want to know why your business needs red teaming, consider this: How many of the companies profiled in Jim Collins’ 2001 classic Good to Great are still great? How many of them are still in business?
“It is hard for us, without being flippant, to even see a scenario within any kind of realm of reason that we would see us losing one dollar in any of those transactions.”– Joseph Cassano, AIG, 2007
“There’s no chance that the iPhone is going to get any significant market share.”– Steve Ballmer, Microsoft, 2007
“Neither Redbox nor Netflix are even on the radar screen in terms of competition”. – Jim Keyes, Blockbuster, 2008
In today’s complex and rapidly changing world, past success is no guarantee of future success. Every day brings new challenges and new competitors, as well as new opportunities. If your business does not seize them, your competitors will. If you do not disrupt yourself, somebody else will do it for you.
ONE THING FOR CERTAIN: CHANGE IS THE ONLY CONSTANT
We live in an age of unprecedented uncertainty and disruption, one that is forcing companies around the world to rethink their business models, reevaluate their strategies, and rewrite their rulebooks.
Think about: Two years ago, who would have believed Britain would actually pull out of the European Union? Who would have believed Donald Trump would actually become president of the United States? Did your company? Did you? Probably not — yet these developments have huge ramifications for businesses large and small all around the world.
Many of the business tools companies have relied on for decades no longer work in a world where incremental improvement is not enough to stay in business, let alone succeed in it. Businesses today require new processes, new methodologies, and new ways of thinking. Businesses today require red teaming.
HOW RED TEAMING CAN HELP
Conceived and put into practice by the military and intelligence agencies, red teaming is a comprehensive set of tools and techniques designed to help organizations stress-test their strategies, strengthen their plans and make better decisions about their future.
Figuring out the different ways in which the future could unfold and understanding how those possibilities could impact your plans or strategies for better or worse is the key to successfully navigating todays’ VUCA world. Red teaming was created to do just that. But red teaming does not stop there. It also provides a powerful framework for stimulating creative and contrarian thinking inside your organization, allowing you to surface the innovative ideas and hard truths that too often are drowned out by groupthink and complacency.
Red teaming is for companies that are not satisfied with their success. It is for organizations that know they can always do more, go farther and fly higher. If you are happy with where you are and do not want to change, then don’t red team. Just sit back and wait for one of your competitors to do it for you.
But if you want to become one of the disruptors in your industry, rather than one of the disrupted, contact us to learn how red teaming can help future-proof your business.