To grow your business, you need to identify new opportunities. But that can be challenging in today’s VUCA world.
What is VUCA? VUCA stands for volatility, uncertainty, complexity and ambiguity. Businesses need to be agile, responsive, and adaptive – not just to thrive in this environment, but to survive.
To stay in business, your company needs to evolve. Incremental improvement is no longer enough. You need to respond to new technologies, changing customer expectations and new competitors. You need to adapt to geopolitical developments and keep your footing in a turbulent economy.
But how do you do that while simultaneously running your existing business?
Red teaming can help.
Developed by the military and intelligence agencies in the wake of 9/11 and the failed wars in Iraq and Afghanistan, red teaming was created for this VUCA world. It offers a robust set of tools and techniques designed to help organizations better understand their operating environment, anticipate disruptive changes, identify hidden threats and — just as important — missed opportunities.
Red teaming takes nothing for granted. It helps you look into the future without getting mired in the past. It helps you step outside yourself and see your business as your customers, your business partners, and your competitors see it. And it provides you with powerful tools to help you and your team ask yourself the tough questions you need to ask in order to stay relevant.
These techniques not only help you think outside the box, but also avoid the groupthink and complacency that box so many successful companies in.
Many of the tools that businesses have relied on this past are not well-suited to this VUCA world. Red teaming was designed for it.