Our cadre of military-trained red team leaders and experienced business strategists draw upon a vast reservoir of first-hand knowledge – knowledge gained on the battlefield and in the boardroom – to help you think differently about your business. By utilizing the sophisticated tools and techniques of red teaming, we help companies of all sizes stress-test their strategies, strengthen their plans, uncover hidden threats, and discover missed opportunities. Unlike other consulting firms that provide you with their plan, we work with you and your team, to make your plan, even better.
The founder of Red Team Thinking, Bryce Hoffman is a bestselling author, speaker, and strategic advisor who believes that individuals have the power to transform companies and cultures with the right processes. In 2012, Hoffman wrote American Icon: Alan Mulally and the Fight to Save Ford Motor Company, which has become a manual for leaders who want to transform their companies. His latest book is Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything.
Red teaming is a system developed by the U.S. military and intelligence agencies to make critical and contrarian thinking part of an organization’s strategic planning process. In 2015, Hoffman became the first civilian to graduate from the U.S. Army’s Red Team Leader Program at the University of Foreign Military and Cultural Studies at Fort Leavenworth, Kansas.
As president of Red Team Thinking LLC, Hoffman now teaches companies around the world how to use the same approach to strength their plans, stress-test their strategies, identify missed opportunities and expose hidden threats in order to help them succeed in today’s rapidly changing global economy. He also teaches companies how to use the same management system Alan Mulally used to save Ford and Boeing to drive accountability, foster teamwork, and achieve their strategic goals.
Hoffman spent twenty-two years as a newspaper reporter, covering the high-tech industry in Silicon Valley, the biotech industry in the San Francisco Bay Area and the automobile industry in Detriot. His work received numerous awards from the Society of Professional Journalists, the Society of American Business Editors and Writers, the Associated Press and the California Newspaper Publishers Association. He was also a three-time finalist for the Gerald Loeb Award, the most prestigious honor for business journalism.
Hoffman left journalism in 2014 to work as a consultant full-time, but continues to write a column on leadership and business culture for Forbes.com. In addition, he appears regularly on television and radio shows in the United States and around the world, including the BBC, NPR CNN, FOX, PBS, CBS, CNBC, Fox Business, Bloomberg, the CBC, RTE, Radio New Zealand, al Jazeera, Deutschlandradio and other local, national, and international networks.
A native of California, Hoffman majored in Anthropology and Philosophy at San Francisco State University and later completed a fellowship in economics at the California State University in Hayward. He now lives in San Francisco.
Steve Rotkoff is a Partner at Red Team Thinking, the former director of the U.S. Army’s University of Foreign Military and Cultural Studies at Fort Leavenworth, also known as “Red Team University” and one of the principal architects of the Army’s red team training program. After serving as a senior intelligence officer during the invasion of Iraq, Rotkoff led the “lessons learned” team at the Pentagon that first developed the idea of decision support red teams for the Army and went on to help create the Army’s red team training curriculum. A graduate of West Point, Rotkoff had a distinguished 26-year career as an Army intelligence officer.
Steve has served in a wide variety of leadership and planning positions while a uniformed soldier and after retiring from the military.
Served as the lead intelligence planner for GEN Clark for Kosovo ground options.
Commanded a Brigade of 2000 soldiers with $1 billion worth of equipment.
Was the deputy senior intelligence officer for all ground forces for Operation Iraqi Freedom.
After retirement from active service, Rotkoff served as the lead for decision making transformation efforts for the Army. He helped stand-up and was the first instructor and curriculum developer for the Army’s Red Team education program, ultimately serving as the program director. In this capacity Mr. Rotkoff led all of the following efforts:
Facilitated several problem-solving efforts on behalf of the Chairman of the Joint Chiefs of Staff. These efforts led to substantial changes to DoD strategic plans and operations.
Led the effort to write the Applied Critical Thinking handbook – the industry standard for red teaming. This manual helped inform the book Red Teaming by Bryce Hoffman.
Since retiring a second time from the government, Rotkoff has joined Bryce Hoffman as a Partner in establishing the business consultancy group Red Team Thinking, providing education and facilitation built around red team tools and methods.
Graduate of West Point 1977 – Bachelor of Science.
Graduate of the Post Graduate Intelligence Program with a Master’s of Science in Strategic intelligence 1981
Graduate of the Naval Post Graduate School 1985 Masters in Space Systems Operations
Graduate of the School of Advanced Military Studies (SAMS) – Masters Military Arts and Sciences 2000
Bosnia twice, as a battalion commander and 1st Cav Division G2
Kosovo – lead intel planner for the SACEUR for ground attack options
Iraq OIF – Deputy Combined Forces Land Component Command C2
Afghanistan – led ISAF red Team for GEN Dunford ISAF CDR
Whitney Hischier is a Partner at Red Team Thinking and a lecturer at the Haas School of Business at U.C. Berkeley. Her work involves designing and delivering custom education programs, facilitating workshops, and consulting in often challenging situations. Her career spans 20 years of turnarounds, startups, management consulting and executive education. She has spent much of it working in remote parts of the world with a focus on enhancing national economic growth through business education and building networks between private, public and academic sectors. Previously, Whitney was a consultant for Deloitte, KPMG and ABN Amro where she focused on change management, communication, and training aspects of global system implementations. She holds a BA in International Relations with a focus on Security and Arms Control from Stanford and an MBA from Berkeley.
Paul Barnett represents Red Team Thinking in the United Kingdom. In addition, he is founder and CEO of the Strategic Management Forum which exists for the purpose of advancing the professional practice of strategic management. He is also CEO of the Faculty of Independent Strategic Management Experts, representing members whom he regards as the world’s leading thinkers on the topic. He is currently working on his first book, Valueism: The Next Evolution of Capitalism. It details an approach to business focused on value-creation measured in terms of sustainable prosperity.
Faisal Al Gharabally works with organizations to shape their future through innovation and foresight. As managing partner of ING Innovation, he helps industry-leading organizations navigate emerging trends, explore new ideas, and identify future markets. He enables organizations to better understand key drivers of change, possible alternative futures, and the implications of change on the organization as well as the external environment.
Faisal has been a faculty lecturer at UC Berkeley’s Center for Entrepreneurship & Innovation and a consultant to the UC Berkeley Center for Executive Education. Faisal is the founder of Tagstone, a leading provider of IoT technology solutions and is an active early-stage startup advisor and investor. He completed his MBA between HEC Paris and UC Berkeley.
Jeanne Arnold is one of the founding members of Arnold & Schroeder a strategic planning consulting company. She holds a Masters of Education with an emphasis on Guidance and Counseling from Texas State University and a Master of Business Administration from the University of Texa McCombs School of Business.
Jeanne brings a variety of tools and techniques to help key executives unlock their innovative solutions. She is a recognized trailblazer in senior-level strategic and operational decision support techniques and critical thinking. She excels in the ability to think strategically and translate that strategy into results. Jeanne is known for her out-of-the-box thinking and problem-solving abilities. She is able to effectively challenge assumptions and view problems from multiple perspectives resulting in solutions that are profound, enduring, and game-changing. Jeannie is a highly effective leader with the passion and ability to coach and build highly functioning teams capable of understanding their complex environments and its associated problems within businesses and organizations.
Jeanne is a retired military veteran with over 30 years experience flying helicopters, and leading people, teams, and organizations to achieve mission success, including numerous deployments worldwide during both peacetime and in combat. While in the Army, Jeanne deployed to Afghanistan five times, three of which were in operational and strategic level Red Team leader capacities. Her assignments also included Instructor for both the Command and General Staff College and Senior Seminar Instructor and Facilitator for the University of Foreign Military and Cultural Studies. She has taught Red Teaming to several organizations worldwide including US military, Joint Commands in the US and abroad, Canadian military, Australian Defense Intelligence, US AID, and US Customs and Border Protection, to name a few. Her military awards and recognitions include Senior Aviator Badge, Legion of Merit, and two Bronze Star medals. She has also been recognized by the Army Aviation community for her contributions and was inducted into the Order of Saint Michael. She also holds the honorary rank of Admiral of the Texas Navy.
Jeanne serves on the Board of Directors for The Burke Center for Youth, the National Guard Association of Texas, and is an active Rotarian. She was named National Association of Professional Women VIP Woman of the year for 2015-2016.
She resides with her rescue Great Danes in Texas near her granddaughter, children, and extended family.
Kevin Benson is a consultant and lead instructor with Red Team Thinking. He previously served as lead red teaming instructor at the U.S. Army’s University of Foreign Military and Cultural Studies and as director of the School of Advanced Military Studies (SAMS) at Fort Leavenworth. A decorated Army officer, Benson was the assistant chief of staff in charge of planning for Coalition ground forces during Operation Iraqi Freedom and Operation Cobra II, leading the team that developed the invasion plan for Iraq.
Marcus Dimbleby is a consultant and instructor with Red Team Thinking, supporting our UK Division in London. He is a retired UK Royal Air Force senior officer, who graduated then served as an instructor at MAWTS-1, the US Marine Corps Marine Aviation Weapons & Tactics Squadron from where he was deeply involved in the planning of Operation Iraqi Freedom, and subsequently deployed in support of Coalition forces. His final military role saw him as a UK air defence commander responsible for coordinating responses to national air threats and direct liaison with the Prime Minister and senior ministerial staff, culminating in the planning and successful provision of air security for the London 2012 Summer Olympics. Marcus has since immersed himself in the world of business, working at a major consultancy, then independently in large UK financial services organisations, bringing his energetic servant leadership style and unique ability to disrupt where required to many, achieving impressive, tangible results.
Alex Pascal is a consultant and instructor with Red Team Thinking. He is an entrepreneur, organizational psychologist, and executive coach. Pascal serves as CEO of CoachLogix, a leading SaaS coaching platform. As an executive coach, Pascal has worked with over 300 executives from leading organizations and government agencies including: Samsung, Mercedes-Benz, Activision, Blizzard, Google, Roche, Methanex, CEMEX, Newfield Exploration, the Federal Reserve Bank, the U.S. Securities and Exchange Commission, and the Federal Aviation Administration.
Jonathan Star is a workshop designer and facilitator and specializes in scenario planning to help clients with contingency planning, strategy, innovation and vision-setting. Jonathan has worked as a consultant for GBN, Monitor Group, and Deloitte Consulting. Earlier in his career, Jonathan was Director of Research at Scottish Enterprise where he helped establish a Strategic Futures Team and a Researcher at London Business School. He holds degrees in Business Economics from the University of Nottingham and the University of Warwick in the UK
Kate Stewart successfully blends her expertise as a seasoned professional in organizational strategy, management, and communication with intensive experience as a Red Team Subject Matter Expert and as a social scientist embedded with and supporting combat brigades and commands in Afghanistan. Over a 20-year span, she assisted many Fortune 500 and mid-size companies improve their bottom line through strengthened employee engagement and collaboration, alignment with strategic goals, and better relationships with customers and external stakeholders. Through her recent affiliation with Red Team Thinking, she brings, even more, value to her clients. Dr. Stewart is an advanced certified mediator with a Ph.D. in Organizational Communication and an MBA, both from the University of Texas at Austin.